Being a business owner isn’t an easy job at all. For you to profit from your business you have to make a lot of investments, and you have to promote it properly. If you are a kitchen supplies store owner, you need to read the following lines. The advertising tricks found here will help you attract more customers than ever, and your sales will surely increase.
Show your clients what your products can do
When you own a kitchen supplies store, it’s not enough to simply display what you have on sale. To promote your products properly, you should show your clients what the products can do as well. To properly promote your knife sharpeners, keep dull knives in your store. When someone is interested in a knife sharpener, show them how well the device works by sharpening a dull knife with it. Also, to make the customers buy from your store and to give the store a delicious smell, prepare banana bread in one of your bread makers. When the bread is done, serve it to the clients in your store for them to experience the excellent results of the bread maker at first hand. In addition, the fact that you will serve them delicious banana bread whenever they come to your store will make them like you even more, and they will surely become your loyal customers.
Convince a renowned local chef to be the image of your store
Another great advertising idea for a kitchen supplies store is to convince a renowned local chef to be the image of your store. Being a local public figure, the chef will inspire the people to trust your business more than they ever did. Of course, this advertising trick will cost you some money, but it’s worth it when you think about how many customers it will bring in. Also, make a contract with the chef in which you mention that he isn’t allowed to promote other local kitchen supplies stores. Otherwise, the publicity is in vain. To attract more people to your store, once every 2-3 months, have the chef come to the store and talk about some of the kitchen gadgets and appliances that you sell to the customers.
Promote your business on a local radio station
A lot of people listen to the radio on their way to work, or whenever they’re in the car. Take advantage of this fact and promote your business on a local radio station. Your commercial will be heard by the people in your general area daily. The repetitive reminder of your store’s existence will make them think about it the next time when they need a refrigerator, a bread maker, a microwave, or any other kitchen supply. Of course, you will have to pay for your commercial to be heard on the radio, but it will attract people to your store. Therefore, it’s worth it because it will bring more profits.