Guide to design the perfect label

Marketing

You may create a highly useful product for your clients, but you’ll find hard to enter the market if you don’t have a well-designed label. Attracting clients should be your priority, and the most effective way to attract them is to market the product effectively. An outstanding label will help your products stand out on the market and differentiate your products from your competitors. When looking for a product, buyers have to choose one from the ones lined up on the shopping shelf, and they will instantly pick the most attractive one.

Here is a guide on how to design a label that promotes your product.

Easy-to-read label

Product labels provide details like the name of the brand, the logo, the line of products the item is part of, and the units of quantity. Depending on the product, the label can also include other details. You can add a short description or tagline to provide more info. Make sure you are using a high-quality etiketteringsmaskiner to print the labels because it’s crucial the text to be eligible if you want to attract attention.

Focus on the white space

The white space is usually the one the designer didn’t use for text, images or other pieces of content. It doesn’t have to be white, it’s any shade used to create the background colour for the label. You should focus on the white space because you need to create a balance between different types of information. When you use a korkemaskiner to create a label for a product designed for babies, you should make sure you have this white space because it’s user friendly and it helps you communicate with a sense of simplicity. This is all your new-parents want.

Use illustrations

Some products are easier to sell if you use an illustration to share their particular elements. An image can help you speak about the product better than a text. By creating a beautiful illustration with the help of a fyllemaskiner you help the user understand how good the product is. For example, when selling fruit juice you should use illustrations and text to tell how good it tastes. A simple design would not attract people as effective as an intricate design.         

Be original

You try to sell a new product on a competitive market, so you should choose a unique, memorable, and original label. You may be tempted to use the labels your competitors has for similar products as inspiration, but you should put more effort and choose something that stands out. Do not use any element that can mislead the customers. You need to come up with a model of label that stands for the product, and not only makes it look good, but also promotes it effectively. Make sure that your labels include a barcode because it will help you deal with audits and legal check-ups.

And last but not least, make sure the label includes contact information in a way that encourages people to contact you.